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PACKAGING
Packaging samples from brands such as Redken, Tahari, Hotel Collection, Nina, Macy's, and Bloomingdales.
SERVICES
ART DIRECTION | DESIGN | PRODUCTION
Packaging for improved Shades EQ
Bonder + Toner KIT for stylists promo.
Active water bottles for In-Salon promo,
geared towards Stylists supporting the launch of their improved product line.
Product label for Lab Samples
similar to the main product ID in the marketplace.
I designed the packaging system consisting of Receipt Holder Envelope, Receipt & Packing List, Tissue Paper, Tissue Sticker, and Branded Shopping Bag for all retail stores.
Then, I adapted all shipping boxes to create a personal 'unboxing' experience with covert branding to prevent front door package theft. My solution was a cost-effective, theft deterrent, sustainable cardboard packaging with no visible external branding.
Complete refresh on product imagery,
updated insert cards, and
dielines for Top of Table, Bedding packaging.
MACYS-PF-HOTEL-Packaging-2021-B
MACYS-PF-HOTEL-Packaging-2021-A
MACYS-PF-HOTEL-Packaging-2021-D
MACYS-PF-HOTEL-Packaging-2021-B
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Packaging system for the Bridal division's core and capsule collections.
Footwear, Jewelry, and Hosiery.
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